Before a new conference is developed, a research and development department conducts a thorough study to support the project. The research phase includes determining conference specifications, conference costs and a production time line. The research also include an evaluation of the need for the conference before the design begins to ensure it is a functional conference that customers want to use. The research and development team aids the company in staying competitive with others in the industry. The department can research and analyse the conferences other businesses are creating, as well as the new trends within the industry. This research aids the department in developing and updating the conferences created by the company. The team helps direct the future of the company based on the information it provides and conferences it creates.
